Chatting with Laura Southern, Founder. House Of Lady Muck

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Laura is the founder of House Of Lady Muck, a pop-up nail bar that recently set up a permanent base in The Lion & The Fox in Clerkenwell, EC1N.

Laura founded H.O.L.M after working in fashion for over ten years to create the ultimate manicure experience.

@lsuvs

@houseofladymuck

www.houseofladymuck.com

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What is House Of Lady Muck, how did you get the idea for it?

Created out of my need to have the perfect nail experience and the fact my Mum has always called me Lady Muck, House of Lady Muck was born.

 

With over 10 years experience in the fashion industry, I have always been in love with the idea of making people feel good about themselves. Getting your nails done is a great way to update your look and keep up with ever changing trends without breaking the bank.

 

I wanted to create an inviting, personable environment for everyone to feel happy, relaxed and pampered.


What is your biggest challenge? How do you overcome it?

My biggest challenge is finding enough nail techs for our bookings! We are growing and are constantly needing great techs to join the team. Luckily XETHA Management has been on hand to help us recruit the right person for each role.


What’s been the highlight of your career or proudest moment so far?

I am proud of having the drive to set up HOLM whilst I am working at Thread as a Business Development Manager. I have been at Thread for over a year now and they are supportive of everyone that works there. They inspire me to work even harder and encourage all their staff to self -iterate. This gave me the confidence to launch HOLM and it's the perfect balance.

I launched in HOLM in September and have already worked with some amazing clients such as Grace & Thorn, NBC Universal and Aisle 8 to name a few. We pop-up and create a HOLM nail bar experience also designing bespoke nail art for events. I have also just launched the first HOLM nail bar at The Lion & The Fox in Clerkenwell, I am incredibly proud of these achievements so far.


Whats the best and worst piece of advice you’ve ever been given?

Worst was when a manager told me that one of his number one rules in business was ‘Nothing is ever good enough’ I think that is a ridiculous statement and is one that will demotivate your team.

Best was ‘You have to risk success’ - there is something about this that really resonated with me. I am one for taking risks and they have paid off so far - no risk, no reward.

 

Top five instagram accounts?

@girlonkicks

@graceandthorn

@k_e_e_p

@saintrecords

@tessametcalfe

 

What are your influences for creativity

People.  I love when you meet people who are passionate and inspire you to push yourself. There’s nothing better than that to get the creative juices flowing.

Whats next for you, do you have any unfulfilled ambitions?

I have talked about launching a nail business for years, my mates were fed up with me always moaning about never really enjoying a nail experience. I am happy I have carved a career in the fashion industry, so beauty feels like a natural step for me.

I would like to see HOLM grow as a brand and there are talks about developing HOLM products, which would be a dream of mine.

 

Have you ever taken a massive gamble? Did it pay off, if not what did you learn from it?

Yes, taking the leap from a corporate company to a start up. I haven’t looked back. I have learned that when you believe in yourself and your passion shines through, people really will engage with you and your ideas.

What would you say to yourself 5 years ago?

Stop wasting so much time worrying about things. It’s unhealthy.  I have learnt with experience not to worry about things that are out of my control. It’s made me happier and more level-headed in both business and my personal life.

Interesting fact about yourself?

My front tooth is fake, I knocked it out on a foosball table when I was 23 at my first ASOS staff party!! FML.

Sarah Thacker