Sapphire Rutter #FounderOfTheFortnight
Sapphire is a freelance florist and founder of The Coven Girl Gang. Frustrated with the lack of support and community spirit when starting The Flower Arranger, She founded Coven Girl Gang in September '17 an online/offline space for creative business women.
Tell us about The Coven and The Flower Arranger, what do you enjoy most about it?
Hi! So my name is Sapphire and I run the two little businesses that you just mentioned… a flower studio called The Flower Arranger - flowers for the coolest, creative babes around. We are all about encouraging people to choose flowers that they really love and not to worry about following trends. Be you!
The Coven is my other baby *ahem* business which only launched in September - it doesn’t even have a website yet, that’s how new it is. The Coven is an online and offline space for powerful, creative, business women.
When I first started TFA I felt really lonely and didn’t know where to go for advice or how to get used to working by yourself ALL THE TIME. Sometimes I’d go days only speaking to my dog.
I also realised how important it is for small business owners (especially those in the creative industries) to learn the key skills to make sure their business is profitable and a success.
The Coven is basically a combination of those two things. A space to curb the loneliness of self-employment and a platform where you can take courses, having mentoring sessions, attend panel talks with industry experts and learn everything you need to ensure your business flies.
As a Founder, how challenging is it running both The Coven and The Flower arranger? How do you overcome these challenges?
Funny enough I was discussing this just yesterday with my friend Charlotte, the founder of Disciples skincare - juggling two businesses is tricky, I won’t lie to you. It was all well and good whilst I was in New York and flower season was quietening down because I had lots of time to juggle the two. The Flower Arranger is back up to its usual busy hustle and I’m now having to be very, very organised in order to ensure everything gets done.
I am now more select about what I say yes to for both business and my personal life. I really consider whether I am saying yes because I want to and because it will benefit me or my business or if I am just being a ‘yes’ man and saying yes so as not to disappoint anyone.
I also have my online calendar on my phone and a physical planner too so that in theory I don’t forget anything *looks nervously around as if having forgotten something*.
Being brave is the main way of overcoming the challenges and just going for it. You are much stronger than you think you are.
What's been the highlight of your career so far?
It sounds silly but just having a career is the main highlight for me. I’m very much about celebrating all of the small wins and not just bragging about so and so buying my flowers or being interviewed on THAT blog.
I’m just proud to have a successful business that I love no matter how small it is in the eyes of anyone else.
Doing something you love is such an amazing feeling (even if stressful at times!).
What's the best and worst piece of advice you've been given?
Worst advice has to be ‘create something amazing and they will come’. In my case, this would have been creating amazing floral designs and the customers will just turn up. Well, that is b*****t, they will not just turn up, you need to create a brand, a really strong one and engage with your customers. Research where they are and how you can create a community full of those dream customers. Sitting around and waiting will never EVER work.
Best advice ‘just fucking do it’ - this is literally my mantra I live by. I think it was probably my mum who told me just to get on with it and stop worrying. I really do think you just have to start, or just send that email that worries you a bit or post that picture up that you aren’t quite sure of. Opportunity favours those go out there and do.
What's next for you? Do you have any unfulfilled ambitions?
That is a really good question. I’m not really sure what's next for me, I want to get The Coven up and running successfully before I start trying to dabble in anything else.
I’d really like to improve my writing this year, get it up to a much higher standard. I used to love writing and that sort of faded out many years ago when I became an adult and suddenly had lots of responsibilities.
What are your influences for your creativity?
Anything and everything. I think in order to stay creative and full of ideas you need to experience new things as often as you can. Try new sports, visit new places, talk to people you’ve never spoken to before. You’ll always be surprised at what boosts your creativity.
Top 5 favourite Instagram accounts?
omg, I’m not sure I can pick just five….
@laurieleeleather - she’s a babe and I’m obsessed with her jackets
@mre.soeur - Carrie is smashing it on the super successful but super real mama front.
@meanmail - Vicky’s branding is off the chart - it’s so beautifully put together and I love the sassy captions on all of her cards
@venuslibido - SHE MAKES DICK CANDLES and her art is so cool and so relevant.
@sarahakwisombe - she is an entrepreneur and so full of good knowledge. She runs the No Bull Blog School which run some really great courses for branding, Instagram and also making money.
What would you say to yourself 5 years ago?
Carry on little one - you will find your path. Five years ago I was kicked out of sixth form and all confused about what I wanted to do and what I was going to be.
Tell us one surprising fact about your self
Pink isn’t my favourite colour…. Both my brands feature SO much pink that everyone presumes I’m obsessed with it, I’m not… peach is my fav colour and thats why I have peach hair.