Charlotte Hamilton #FounderOfTheFortnight

Sugar Storm Clothing Charlotte Hamilton

Charlotte is founder of Sugar Storm Clothing, a clothing and soon-to-be accessories range featuring her illustrations. 

Instagram @sugarstormclothing @charlottehamiltonart

Facebook @sugarstormclothing @charlottehamiltomart

Twitter @the_sugar_storm

Sugar storm clothing charlotte hamilton
Sugar Storm Clothing Charlotte Hamilton
IMG_9199 copy.jpg
sugarstorm clothing charlotte hamilton

Tell us about your creative business, what do you enjoy most about it?

Sugar Storm Clothing is an alternative fashion and art company created as an outlet for expression, both in fashion and other avenues. The products are wearable art that is creative and affordable.  It’s about having fun with fashion and self-expression.

I absolutely love being able to design and create the clothes that I want to wear, and seeing other people getting excited about them as well. I enjoy being able to have complete control over what I’m making and what I want the brand to stand for.

Sugar Storm is passionate about staying loud, owning your individuality and feeling confident no matter your gender, size or background, and that’s what I love about it.


What challenges you face regularly? How do you overcome them?

I‘m still very new to this business so I face all kind of challenges every day. My biggest challenges are learning how to run a business effectively and ensuring I put as much into the admin and marketing as I do into the creative processes, and perfecting the balance with my business and my other work. I have multiple fixed and freelance jobs that I work alongside Sugar Storm, and working from home or even in my studio, it’s so easy to get distracted, so I have had to become super organised and focused, schedule my days in advance, and remember to take everything one step at a time.


What is the best and worst advice you’ve been given?

The best advice I’ve been given is a phrase that started being thrown around in my family around the time I graduated, which is ‘Make It Happen’. It’s really stuck with me and that’s what I strive for in everything I do. I have to be the driving force in my life and make the decisions and actions that will make whatever I’m dreaming of a reality.

I think the worst advice I received in college, which was ‘stop drawing’. I wasn’t good at producing realistic drawings, but I listened to that advice and it created a real fear around drawing that took a long time to break. Drawing can be a really enjoyable experience and is not reserved for the people who are naturally talented. And in a recent turn of events drawing ended up being the base in which I started to design t-shirts and build a business!


What are your influences for your creativity?

I take a lot of my inspiration for my art from communication, language and the human condition, and particularly for my shirts; tattoos, comics and people. I’m inspired by confidence and power and I want to make things that are light-hearted and fun but rooted in the real world and the things that matter to me and the people around me.  


What's been the highlight of your career so far?

The thing that continues to be my highlight every time is seeing other people wearing Sugar Storm products, styling them in their own ways and making them their own. I don’t think I’ll ever get tired of that feeling.


What’s next for you? Do you have any unfulfilled ambitions?

This year I’m expanding my product range into accessories, and really focusing on as many of the products being handmade as possible. I’m doing a lot of learning as well, from technical skills to business tools. I’m also really keen to grow the community element of Sugar Storm- something that was always going to be part of it, but hasn’t had chance to launch yet. I’m still not sure what exact forms this will take, but this year will see skill-sharing, blog-style newsletters, and the thing I’m most excited about- Sugar Storm events.


Top 5 favourite instagram accounts?


her drawings are so funny and honest, make sure you keep up with her story as well.


 real truth all the time


 because who doesn’t love an adorable fox (plus education)


 NSFW embroidery


beautiful images and very uplifting


Top 5 Favourite designers/artists?

Jenny Holzer

Petra Collins

Annique Delphine

Richard Davies (Abandon Ship Apparel)

Juno Calypso


What would you say to yourself 5 years ago?

Keep focused and stay true to yourself. You’re never going to please everyone so you have to at least be authentic. It took me a long time to realise that and I still need reminding sometimes.


Tell us one surprising fact about yourself

I’ve always been drawn to different hobbies; I usually have some kind of obsession and love physically challenging myself. This started with gymnastics which I did for most of my childhood and teenage years, and then included ballet and pointe and pole fitness. I still go to a dance class and we’re working towards a performance in the summer, and after that I want to try and do some kind of martial arts or self-defence.